There are many agencies, and they all promise growth. Some deliver it; some mainly deliver contracts. The good news: you can tell the difference before you sign, if you know what to look for.
Green flags
- Transparent numbers. You get access to your figures, not just a screenshot when you ask.
- A clear contract. Term, revenue share, notice period and what is included are written down in plain words.
- You keep ownership. Your accounts, your email addresses and your content stay yours.
- Respect for boundaries. The agency asks what you do not want to do, and writes it down.
- A real contact person. You know who you are talking to, and that person knows you.
- Realistic expectations. Nobody can honestly promise you a fixed income, and a good agency does not try.
Red flags
- Guaranteed earnings or results "within two weeks".
- Pressure to sign quickly, before you could read the contract properly.
- Requests to change the email address or ownership details of your accounts.
- Long lock-in periods with high exit fees.
- No access to your own numbers.
- Pushing you towards content you have said you do not want to make.
Questions to ask in your first call
- Who writes with my fans, and how do you learn my voice and my rules?
- How and how often do you report numbers to me?
- How exactly is your share calculated, and what does it include?
- What happens if I want to stop working together?
- Who owns the accounts and the content during and after our collaboration?
- What do you do when my content is leaked?
Pay attention not only to the answers, but to how they are given. Clear, calm answers are a good sign. Vague promises and time pressure are not.
Ask us anything. In the Molniya intro call you can ask every one of these questions, and we answer them before you sign anything.
